What have you started?
That’s the question we like to hear.
Anyone can market what already exists.
The real work is starting something — creating clarity, momentum, and belief from day one.
Below are a few businesses and organisations I’ve helped establish or fundamentally reposition
— work that sparked change and delivered outstanding success.
Hunter Medical Research Institute
From a blank page, helped start HMRI—building a unifying brand and story that brought Hunter medical researchers together under one banner, attracted strong community support, and delivered a $90 million world-first facility backed by Newcastle University and Hunter New England Health.
Fit for Life
KWCS helped establish Fit for Life, an innovative health program using illustrated characters—Fatigue-ee, Pain-ee, Mind-ee, and Health-ee—to tackle fatigue, skeletal and mental health, now adopted by Glencore, Ausgrid, PWCS, Yancoal, and soon Hunter Water.
100% leased 12 months ahead of schedule
Helped create the name, branding and marketing for In Town Storage, highlighting its key benefit as the only storage sheds in town, and developed a clear identity, strategy and marketing that had the facility fully leased 12 months ahead of schedule.
McDonald Jones Homes - NSW No1 project home builder
Can a new logo and positioning make you No. 1 New South Wales? Maybe not on its own—but it certainly helped. Convincing Bill McDonald of the need for a fresh identity set the stage for his partnership with Andrew Helmers, laying the foundation for success and securing the BHP Billiton Steel Frame Home contract for NSW.
Bandanna Day – Over $32 Million Raised
Created from a discovery workshop with 14 teenagers living with cancer, Canteen’s Bandanna Day transformed an innovative, highly relevant idea into a national campaign. The initiative has not only become an iconic brand for the organisation but has also raised more than $32 million to support teenagers living with cancer.
SWAP - Sun Safe Awareness Program
KWCS helped launch SWAP, the Hunter Melanoma Foundation’s Sun Safe Workplace Awareness Program, with an overwhelmingly positive response from future partners.
It just all added up.
Parkes is at the crossroads of the nation, where the Newell Highway and the inland rail meet and with its many lifestyle benefits and attractions, it all adds up, For KWCS the success of the rebranding introduced us to create a very successfull recruitment and attractions campaign for Northparkes gold and copper mine and the Parkes National Logistics Hub campaign,
Lake Macquarie - Love the Lake
From a brief that included the above DL brochure, the Lake Mac council asked for help, and we delivered a 23% increase in bednight stays in the first 12 months with a campaign and full set of production items that delivered results and awards.
Newcastle Writer Festival. The story behind the stories.
"The story behind the stories" was the positioning that launched the Newcastle Writers' Festival. The guidance, strategy, and marketing support we provided helped establish this very important event for Newcastle. Well done, Rosemary Milsom! It was a pleasure supporting your vision.
Town centres & villages unite to create a city
KWCS conducted workshops with all Lake Macquarie business chambers, a shared vision for the city’s future was developed. This vision led to the creation and implementation of Lake Macquarie City, uniting all villages and town centres under a single banner
Can you please stop the marketing?
The impact of the strategy and marketing on the Parkes National Logistics Hub was outstanding. The level of enquiries was so high that the Parkes Council general manager, Kent Boyd, asked if we could stop the advertising. Parkes also received $180 million in funding from the NSW Government, making it the No. 1 Activation Precinct in NSW.
Orica global branding and implementation
Blast IQ and product family optimise blasting operations in mining and quarrying to improve efficiency, safety, and productivity from initial brief to global board approval to total implementation.