CHALLENGE

KWCS was invited to assist in trying to establish a brand family

that would highlight the digital change in the on bench mining services and integration of smart technologies being the future vision for Orica.

INSIGHTS

The concept had been in development with a Sydney and Melbourne design agencies for 18 months and failed to achieve the marketing team or international board approval. The KWCS approach was accepted by the marketing team and developed for board approval with a supporting video.

The approach and communication direction was accepted and is now being implemented globally.

SOLUTIONS

BLAST IQ enables a range of mining technologies to be integrated into one dashboard providing invaluable control and insight. In collaboration with key Orica stakeholders, we developed a visual identity for the BLAST IQfamily of products.

SCOPE OF WORKS

To date we have rolled out the visual identity globally across print collateral, video communication, merchandise, presentation decks, websites, web apps, in-field devices and technology on disc.

The Orica global marketing team have been working with Kent and his team for a number of years now. They really take the time to understand the brief and subject matter, and bring the story and assets to life. Working with them is really easy too. From their collaborative approach to their ability to deliver on tight deadlines, we highly recommend them as

a partner.”

Andrew Valler

Orica Senior Manager,

Global Marketing Communications

OUTCOMES

The visual identity gives variety to the large number of technologies that are a part of BLAST IQ, without sacrificing continuity to make sure the

entire BLAST IQ suite can live in one cohesive environment.